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We introduced the KOR One Hydration Vessel in our spring issue (aka the super cool water bottle in our Gear section). In April, KOR will launch With Thirst for Giving™, a charitable program through which they’ll donate 1% of their annual sales to non-profits with water-related causes. As part of the program, the bottles will be available in four colors, each one tied to a specific cause and non-profit:
Fuchsia (Global Water Crisis), Blue Planet Run
Green (Watershed Protection), The Wetlands Initiative
Blue (Ocean Protection), The Algalita Marine Research Foundation
Orange (Container Recycling), Container Recycling Institute
Go here to learn more about this new, noble initiative from the folks at KOR.